Wednesday, January 9, 2013

5 Tips for Self Marketing for Poker Sponsorship

By Stevie Clapton

Most that take their Poker playing very seriously one day aspire to be offered asponsorship. Players that receive sponsorships are actually paid to play poker, and are not required to rely upon their earnings in order to continue playing at a high level. Unfortunately, what most do not realize is that good play alone will not get you a sponsorship. You have to effectively market yourself to the sponsors and prove to them that an investment in you will provide them enough visibility to give them a positive return. No sponsor is going to continue to sponsor a player when it is not profitable for them or their business. This is usually why you see the "personalities" within the poker scene receiving the most lucrative sponsorships. They may not always be the "best" players in the world, but they draw viewers to the sport, which is in the favor of those that hold events, and therefore in the favor of the company that is providing the sponsorship. They will certainly forego the better player for a player that will give them a better return on their investment.

Increase Your Skill

Having a personality might help, but there is nothing better for your chances at receiving a sponsorship than just being downright good at the game. Make sure that you are constantly studying, and playing the game enough in your spare time to where playing well just becomes second nature. You know what you need to do with each and every hand. Try to keep a daily practice schedule to the best of your ability.

Participate In the Community

Participate in the community wherever you can. Go to events. Go to conventions. Try to play in private games with other experienced or semiprofessional players. Take part in all of the major forums and discussion boards about the game. Do anything and everything that you possibly can to get your name out there, and recognized by as many people within the industry as you possibly can.

Join Tournaments with Visibility

Is there an upcoming tournament that is going to be receiving coverage from a number of prominent media sources? These provide you with a perfect opportunity to begin making a name for yourself and marketing yourself for the purpose of securing a sponsorship. Get some wins under your belt. Get your name mentioned in a few newspapers, magazines, and websites. Look at it as building a career portfolio, and it is the only thing that most companies are going to have to judge you on.

Meet Those in Positions to Make It Happen

Did you hear about a new company that is looking to sponsor a player at around your skill level? Is there someone in the industry who might be able to connect you to potential sponsorship opportunities? Remember, no one is going to give you a sponsorship just because they like you, but it certainly does help to know people in positions that can help you to achieve sponsorship. Sometimes, the companies know nothing more than that poker provides them an opportunity to profit, and choose their sponsorships with a consultant in the industry.

Become an Expert

Do you feel like you know everything there is to know about poker? Using your knowledge of the game to promote yourself as a player can be an excellent way to attract attention to your career. Start a website and offer hints or industry incite. Publish a free downloadable eBook, that details the basics of becoming a
solid poker player. Write guest blogs for prominent poker blogs, and link to your own profiles or website as a way to build a following. Receiving a sponsorship can be difficult. It requires a personality that draws viewers, results that keep your relevant, and a marketing plan to get your noticed. But with a little due diligence, you can quickly become recognized as a top up and coming poker player, worthy of his first sponsorship.

Author Bio: Stevie Clapton is a part of who provide poker articles and reviews.


moronist said...

Poker is like any other gambling endeavor. Those that can... do, those that can't... teach. And the poker industry is inundated with snake oil salesmen... err... teachers nowadays.

Lorin Yelle said...

Those who can do it and those who can't teach. Those who do neither troll blogs anonymously.